Macleay Valley to be featured in Australian Geographic

Media release - 19 December 2018

Kempsey Shire Council continues to invest in raising the profile of the Macleay Valley as a diverse and popular tourist destination. The latest element in the tourism campaign is Council’s support of a national feature on the Macleay River.

The river has long been a lifeblood for trade, recreation and inspiration for locals and visitors, and now its story will be told through the popular pages of the Australian Geographic magazine.

The magazine’s photographer Don Fuchs and journalist Peter Meredith will spend a week in the Macleay Valley in early February visiting a range of locations from Dangars Falls south of Armidale in the New England region where the river originates, to the coast.

Council’s Manager of Economic Sustainability, Susannah Smith, says Council has been working closely with the team to help them connect with a range of locals whose lives are linked to the river. Council is also providing assistance to help meet the team’s accommodation costs while staying in the Macleay Valley.

“We are very appreciative of Bass Lodge in particular for making time to create a memorable experience for Don and Peter at a significantly reduced cost,” Ms Smith said.

A number of other local property and business owners will make time to meet with the team.

Mr Fuchs said the focus of the story is ‘human geography’.

“It’s about the landscape and the people in it, what they do in it, how they’ve affected it and how it’s affected them,” Mr Fuchs said.

“It’s about wild places, about the region’s original inhabitants, about settlers and what they did here, and about the industries they initiated and still practise. It’s about climate and weather, storm surges and floods. And it’s about the people who visit the region, from bushwalkers to beach-lovers.”

Ms Smith said Australian Geographic is a widely read publication and the feature would provide positive exposure for the Macleay Valley Coast.

“It is an exciting opportunity as the feature will help reach a new audience and potential visitors to our region.”

Australian Geographic magazine is published bi-monthly and has a readership of 591,000.

Macleay RiverThe Macleay River will soon be featured in the Australian Geographic magazine