New campaign appeals to day-trippers to discover Macleay Valley Coast

Media release - 4 March 2019

Kempsey Shire Council has launched a new campaign to promote the diversity of the Macleay Valley Coast in autumn and encourage a new market of visitors to explore the region.

The I love the Macleay Valley Coast campaign is aimed at inspiring day-trippers from Port Macquarie to Coffs Harbour to visit and discover the region’s natural assets and vibrant business community.

Council’s Coordinator Economic Development and Tourism, Marilyn Breen, said the campaign would give residents and local business people a way to share their love of the Macleay with others.

“Some incredible people and businesses have chosen the Macleay Valley Coast as their home,” Marilyn said.

“These people include CEOs, mad keen fishermen, innovative farmers, dynamic entrepreneurs and a creative community of talented artists who all share a passion for the Macleay and all it offers.”

The I love the Macleay Valley Coast campaign will celebrate the home-grown business community through an ongoing series of local legend profiles that showcases the Macleay’s diversity and culture.

These profiles will be featured on the Macleay Valley Coast Facebook and Instagram accounts and listed at

In conjunction with the campaign, Council and Kempsey Photo Club will host a photo competition throughout April encouraging budding photographers to capture the essence of the Macleay Valley Coast.

Open from 1-30 April, the competition will invite locals to submit their favourite photo of the Macleay Valley Coast via social media to be in the running for prizes.

The popular I love the Macleay Valley Coast bumper stickers for the car or shop window will also return for the duration of the tourism campaign - or until they run out.

Mayor Liz Campbell said she drives around with pride with her I love the Macleay Valley sticker on her vehicle.

“When you live in such a beautiful Shire with such a diverse community and culture, it’s perfectly natural to want to show that pride,” Cr Campbell said.

“I encourage others to support our local business community by collecting a sticker from Council’s Customer Service Centre and publicising the Macleay and all the wonderful things it has to offer.”

The I love the Macleay Valley Coast campaign is part of the Discover Something New destination marketing program which has been successfully promoting the Macleay since 2014, building awareness, enquiry levels and visitor numbers.

I love the Macleay Valley Coast banner
I love the Macleay Valley Coast stripA new tourism campaign is encouraging day-trippers to discover the Macleay Valley Coast