Tourism in the Macleay Valley

The Macleay Valley Coast and hinterland are favourite destinations for more than 685,000 visitors each year. Tourism and hospitality services bring $147 million into our economy annually.

About the Macleay Valley

Lying between the towns of Port Macquarie and Coffs Harbour, the Macleay Valley Coast features sandy golden beaches, lush rainforests, miles of winding rivers and scenic hinterland.

The coastal towns of South West Rocks, Hat Head and Crescent Head provide some of the best beaches and national parks on the east coast of Australia. Crescent Head is home of the famous Crescent Head Classic, attracting surfers from across Australia and overseas to compete in an annual competition that celebrates surfing’s history. South West Rocks and Hat Head are home to calm bays, beautiful walking tracks and great food and drink. 

Historic Kempsey has a wide range of shops and services, including major supermarkets, specialty stores, fast food chains, restaurants and cafes. Its growing local economy is based on tourism, farming and service industries.

The hinterland takes in the heritage river towns of Bellbrook and Willawarrin, which provide scenic lookouts and road trips, off-the-grid camping, canoeing and world class bass fishing.

Learn about the top things to do and places to see

Work with us to develop and promote your tourism business

Tourism Toolkit

Our Tourism Toolkit is a comprehensive online resource for tourism industry operators, whether you’re starting out in tourism or you’ve been in business a while and are looking to hone your skills.

List your business on ATDW

Listing on the Australian Tourism Data Warehouse (ATDW) gives you the opportunity to showcase your tourism product on the Macleay Valley Coast and Visit NSW websites FREE of charge.

Read our guide on How to Create an ATDW Listing(PDF, 284KB)

Manage your TripAdvisor listing

TripAdvisor is the world’s largest travel site, visited by millions of travellers each month researching and planning their perfect trip.

Read our guide on how How to Manage your TripAdvisor Listing(PDF, 943KB)

Use Google my Business

Google my Business is a free, easy-to-use tool that helps businesses manage their online presence and appear in Google searches and on maps.

Find some tips on your listing here(PDF, 2MB)

Read our social media tips

Make sure your social media profiles are up to date and speak to the right audience.

Read our Social Media Tips(PDF, 7MB)

Create or update your tourism brochure

Have an up-to-date tourism brochure tailored to your target audience.

Read How to Create or Update your Tourism Brochure(PDF, 556KB)

Read our email marketing tips

Stand out in your customers' inboxes.

Read our Email Marketing Tips(PDF, 458KB)

Manage your business Facebook page

Apply for grants and funding

Make your grant application stand out among other applications with our Grants and Funding Checklist(PDF, 362KB)

Link to Destination NSW resources

Destination NSW delivers the NSW First Program to help tourism businesses develop, promote and sell their products.

News and media

Subscribe to the latest news on Macleay Valley Coast tourism, including updates about tourism sector developments, new products, campaigns and events.

Read previous Macleay Valley Coast Tourism Industry Newsletters:

Research and publications